Meet the people behind Melbourne’s World Food Road
Every fortnight, a new face. A new story. A new reason to eat on Bridge Road.
Bridge Road is home to one of Melbourne’s most diverse dining precincts — more than 33 international cuisines across our restaurants, cafés, bars and hospitality venues. But behind every great meal is a story, and this campaign is where you meet the people telling it.
Fratellino VIP Dining Experience
Authentic regional Italian flavours, a curated list of fine Italian wines, and a vibrant, classic trattoria atmosphere — Fratellino is our current Faces of Bridge Road Food feature.
WIN an incredible VIP dining experience for two valued at $2,000!
🚘 Your VIP experience begins at your front door, with a private limousine collecting two guests from one address located within one hour of Richmond and delivering you in style to Fratellino on Bridge Road.
🥂 Begin with welcome aperitifs upon arrival before settling in for Fratellino’s multi-course Italian banquet — a generous shared feast celebrating time-honoured culinary traditions and regional Italian classics.
Experience rich, authentic, and comforting Italian dishes, featuring handmade pastas, wood-fired specialties, and seasonal plates designed for sharing and savoring together.
🍷 Complete your Italian feast with a curated selection of fine wines, spritzes, and classic digestifs, all while soaking up the warm, lively, and welcoming atmosphere Fratellino is known for.
And your VIP treatment doesn’t end there. At the end of the evening, your private limousine will collect you from Fratellino and return both guests safely to one address within one hour of Richmond.
From Prosecco and an Italian feast to cocktails, wine and a final Limoncello — experience Fratellino in true VIP style.
12 venues. 12 stories. One World Food Road.
Over the course of the campaign, we’ll take you behind the scenes at 12 Bridge Road hospitality venues — why they cook, the culture behind their food, their signature dishes, and why they chose Bridge Road.
Vlado’s
Anchovy
Onda
Paper Plate
Love Letter to Food
Hafez
Bouzy Rouge
3 Idiots
Niche On Bridge
Ladyboy Dining
Mr Minh
Fratellino
A new venue is revealed every fortnight — follow along so you don’t miss one.
Every episode, you’ll discover
Walk Melbourne’s World Food Road
Every featured venue, mapped along Bridge Road, Richmond. Tap a pin to see who’s up next in the story.
Win a VIP Bridge Road Dining Experience
Every two weeks, one lucky winner enjoys an unforgettable night out at the featured Bridge Road restaurant valued at
$500 Dining Experience
A premium food and beverage experience at the featured restaurant — on us.
Your Own Private Chauffeur
Travel in style with a private limousine collecting you from home and returning you safely at the end of the evening. Valued at over $1700.
The VIP Treatment
Your experience may feature across Bridge Road’s social channels as we celebrate our latest World Food Road winner.
Entering is easy
Three steps on Instagram, and you’re in the draw.
Follow @bridgerd
Follow us on Instagram to stay across every new episode.
Like the latest video
Like the current Faces of Bridge Road Food video.
Tag two friends
Tag two friends in the comments — that’s it, you’re in the draw.
A new winner is drawn every two weeks, so keep following the campaign as we reveal our next restaurant and next VIP experience.
Where else can you travel through so many cultures without leaving one street?
Bridge Road’s food scene spans more than 33 international cuisines — Italian, Vietnamese, French, Greek, Japanese, Indian, Malaysian, Persian, Lebanese, Colombian, Argentinian, Korean, Burmese, Peruvian, Turkish and many more.
Come hungry. Leave with a story.
The Faces of Bridge Road Food is just one way to experience our precinct. Explore our restaurants, cafés, bars, shopping, events and local businesses, and discover why Bridge Road continues to be one of Melbourne’s most distinctive inner-city destinations.
Discover Bridge Road →