A Mother’s Strength: Why We’re Supporting the Red Shield Appeal This Mother’s Day

The Bridge Road Mother's Day Red Shield Appeal

Mother’s Day is a time to celebrate the love, strength, and resilience of the women and caregivers who shape our lives. While it’s a celebration for many, it’s also a day that highlights the challenges some families face—especially those doing it tough.

At Bridge Road Richmond, we believe no caregiver—whether a mum, step mum, grandma, or guardian – should have to choose between feeding their children and keeping a roof over their heads.

Sadly, for many in our community, these heartbreaking decisions are a daily reality.

That’s why this Mother’s Day, we’re standing with the Salvation Army Red Shield Appeal to support mothers and families in need.

Music, Community & Giving Back 🎶❤️

On Saturday, May 10, a community brass band—made up of local primary school kids—will roam Bridge Road, spreading music and joy, while volunteers collect donations to support vulnerable families.

Your small act of kindness—a donation, a shared post, a moment of generosity—can make a world of difference to a family in crisis.

How You Can Help

❤️  Donate at participating stores along Bridge Road

❤️ Enter our “Donate & Win” competition—every donation gets you an entry!

❤️ Share the love—spread the word and inspire others to give

This Mother’s Day, let’s celebrate all those who nurture, protect and love—by standing with those who need it most.

Join us in making a difference. Visit Bridge Road throughout April/May and help support the Red Shield Appeal.

Bridge Road Main Street Committee.

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