Reid Cycles

Reid Cycles was founded in 2009 with the sole purpose of making cycling easy, affordable, and accessible for everyone. Today, over 400,000 Australians ride our bikes, and our mission remains the same: to offer the best value bikes and accessories in Australia.

Our direct-to-public business model allows us to handle all aspects of production, keep costs low, and eliminate middlemen. As a result, our bikes and accessories are up to 40% more affordable than those from other retailers, perfectly aligning with our goal of providing Australia’s best value bikes.