Meet the people behind Melbourne’s World Food Road
Every fortnight, a new face. A new story. A new reason to eat on Bridge Road.
Bridge Road is home to one of Melbourne’s most diverse dining precincts — more than 33 international cuisines across our restaurants, cafés, bars and hospitality venues. But behind every great meal is a story, and this campaign is where you meet the people telling it.
LadyBoy VIP “Beyond Bangkok” Dining Experience
Bold Thai flavours, a punchy cocktail list and a dining room built for a big night out — Ladyboy Dining is our current Faces of Bridge Road Food feature.
WIN an incredible VIP dining experience for two valued at $2,000!
🚘 Your VIP experience begins at your front door, with a private limousine collecting two guests from one address located within one hour of Richmond and delivering you in style to LadyBoy Dining on Bridge Road.
🥂 Begin with drinks on arrival, before settling in for LadyBoy’s “Beyond Bangkok Chef Series” — a generous shared feast that takes you on a culinary journey through a different region of Thailand each month.
🌶️ Experience the bold, vibrant and diverse flavours of regional Thailand, with a selection of dishes designed for sharing and discovering together.
🍹 Complete your Thai feast with a fabulous selection of Thai beers and LadyBoy’s creative cocktails, while soaking up the fun and energetic atmosphere LadyBoy is known for.
🚘 And your VIP treatment doesn’t end there. At the end of the evening, your private limousine will collect you from LadyBoy and return both guests to one address within one hour of Richmond.
From your front door to an unforgettable journey through the flavours of Thailand on Bridge Road — and safely home again in VIP style.
12 venues. 12 stories. One World Food Road.
Over the course of the campaign, we’ll take you behind the scenes at 12 Bridge Road hospitality venues — why they cook, the culture behind their food, their signature dishes, and why they chose Bridge Road.
Vlado’s
Anchovy
Onda
Paper Plate
Love Letter to Food
Hafez
Bouzy Rouge
3 Idiots
Niche On Bridge
Ladyboy Dining
Mr Minh
Fratellino
A new venue is revealed every fortnight — follow along so you don’t miss one.
Every episode, you’ll discover
Walk Melbourne’s World Food Road
Every featured venue, mapped along Bridge Road, Richmond. Tap a pin to see who’s up next in the story.
Win a VIP Bridge Road Dining Experience
Every two weeks, one lucky winner enjoys an unforgettable night out at the featured Bridge Road restaurant valued at
$500 Dining Experience
A premium food and beverage experience at the featured restaurant — on us.
Your Own Private Chauffeur
Travel in style with a private limousine collecting you from home and returning you safely at the end of the evening. Valued at over $1700.
The VIP Treatment
Your experience may feature across Bridge Road’s social channels as we celebrate our latest World Food Road winner.
Entering is easy
Three steps on Instagram, and you’re in the draw.
Follow @bridgerd
Follow us on Instagram to stay across every new episode.
Like the latest video
Like the current Faces of Bridge Road Food video.
Tag two friends
Tag two friends in the comments — that’s it, you’re in the draw.
A new winner is drawn every two weeks, so keep following the campaign as we reveal our next restaurant and next VIP experience.
Where else can you travel through so many cultures without leaving one street?
Bridge Road’s food scene spans more than 33 international cuisines — Italian, Vietnamese, French, Greek, Japanese, Indian, Malaysian, Persian, Lebanese, Colombian, Argentinian, Korean, Burmese, Peruvian, Turkish and many more.
Come hungry. Leave with a story.
The Faces of Bridge Road Food is just one way to experience our precinct. Explore our restaurants, cafés, bars, shopping, events and local businesses, and discover why Bridge Road continues to be one of Melbourne’s most distinctive inner-city destinations.
Discover Bridge Road →