Since 1960, Maxell has been renowned for producing world-class products in Japan, specialising in energy (batteries, etc.) and storage solutions (tape, disks, etc.).
Over the decades, Maxell has expanded globally, solidifying its position as a leader in production, design, and research across a diverse range of products. From consumer batteries to specialist and industrial batteries, award-winning recordable media for consumers and the broadcast industry, RFID devices and systems, lenses, moulding equipment, and more, Maxell continues to innovate and excel.
Maxell sets itself apart from competitors through its commitment to environmentally friendly manufacturing and products. This includes robust CSR reports, biodegradable and/or recyclable packaging, consumer batteries free of mercury and cadmium, among other initiatives.
The name “Maxell” originated from shortening the phrase “maximum capacity dry cell,” retaining only the first and last three letters to create a distinctive brand. The Maxell name and trademark are owned by Hitachi Maxell Ltd, Japan, a wholly-owned subsidiary of Hitachi Ltd, Japan.