Bridge Road Special Rate Levy Renewal
Our Future Direction
The Bridge Road Levy is due for renewal in mid 2018. We have a new business plan to communicate the key directions that will be pursued to drive BRMS focus, budget and resources over the next five years. The directions are underpinned by a recognition by BRMS that future marketing and management of the program requires some re-thinking and new approaches to take advantage of the opportunities and help build the new story for Bridge Road. Essentially, the directions for the next five years will be underpinned by a focus on the following:
Re-engaging – making genuine connections with our business community – owners and operators to motivate their involvement and interest in engaging with BRMS, generating their participation in activities and delivering value.
Re-positioning – building a new story and communicating a new dialogue for Bridge Road that is supported by targeted, responsive marketing, new branding, events and campaigns that attracts customers and community and excites businesses.
Re-invigorating – developing the relevance of the BRMS association and building membership to support inclusiveness, ownership, shared responsibility and workload.
Re-imagining – working with property owners, businesses, Council and other key stakeholders on how Bridge Road ‘works’ as a commercial precinct and can deliver in the future as a great place to work, live and play.
Once the levy renewal process has been completed we plan embark on new logo and branding development which will refresh our image moving forward into the future.
The Draft Business Plan is available to view and feedback is welcomed by August 1st 2018 – we can email it to you if you email us at email@example.com with the request